Thursday, 4 November 2010

In order to find out what kind of adverts were found appealing to different target audiences, I first decided to choose 4 adverts that are broadcasted and popular on TV, ask members from different target audiences to watch them all and allow them to choose which advert they found the most interesting and why. This would hopefully give me a rough insight of what kind of advert my final target audience (when chosen) would enjoy. This would help me and my group when it comes to what should be included in the final advert, and whether we should include particular elements to please our consumers.

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