After our proposal, our group recieved feedback from our peers. One person said that they did not understand the concept of the brand name 'Rein'. Although our group believed that the concept was clear and the name was cleverly thought about, we understood that it could be made clearer, especially for our target audience.
We will endevour to make the concept, the meaning and the idea of our final brand name clearer to benefit the audience.
Another person asked our group how we would make our orignal product stand out on a shelf full of other washing powder brands. We answered, 'We believe that what makes our product stand out the most is the vibrant colour of purple. Usually washing powders are associated with the conventional colours or orange, yellow, red or blue. We want our product to fal out of the convention and be associated with an eye catching colour such as pruple for the box. Furthermore, we'll make sure that the front of our product displays a bold which will stand out, and our logo which will also stand out, hopfeully be appealing to our target audience and be easy to remember for the benefit of future purchasing'.
Two members thought that the idea of 'Rein' was very creative and would very much suit the target audience. They also said that The colour colour associated with our brand (purple) is very different and would work. They finally said that they thought the advert and final product would be appealing and a success.
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